TyRex’s “Spirit of American Manufacturing” Launch Featured in the Austin Business Journal

We’ve heard AI is playing a growing role at TyRex. What excites you most about that shift?

TyRex: What excites us most is the way AI is giving us the power to reshape not only how we manufacture products, but also how we think about innovation itself. At TyRex, we believe AI isn’t just another tool in the toolbox. It’s the catalyst for an entirely new era of manufacturing, helping us shift from reactive problem-solving to predictive innovation. AI allows us to simulate ideas before they exist, refine them in real time, and accelerate their development from years to days. We’re entering a time when we can explore the entire landscape of American manufacturing — every product, every part, every process — using AI as our guide.

Can you expand on how AI is streamlining or even replacing parts of the traditional R&D process?

TyRex: The fact of the matter is that traditional R&D is often time-consuming, expensive and burdened by trial and error. At TyRex, we’ve redefined that cycle by integrating AI at every stage of product development. Our system can analyze thousands of product concepts, refine them using generative AI tools and rapidly prototype them through 3D printing — all in a matter of days, not months or years. For example, we’re currently capable of developing up to seven fully modeled and printed prototypes per week, each complete with documentation and market data.

AI doesn’t just make R&D faster; it makes it smarter. It eliminates redundancies, minimizes dead ends and enhances decision-making. What used to take six to nine months can now happen in weeks, opening the door to new business models, faster iterations and the ability to respond dynamically to market needs.

Let’s talk numbers: You’ve projected a $500B market opportunity. What will it take to reach that, and how close are you now?

TyRex: We’ve curated more than 400,000 product ideas and are on track to surpass 500,000. If just 50% of those are business viable, that’s 250,000 opportunities. If each idea generates 10,000 annual product sales at an average of $100 each, that totals an estimated $250 billion in potential revenue. With a conservative 2x multiplier, that’s $500 billion in company valuation. Now scale that across a network of industry partners, and suddenly $500 billion isn’t a dream; it’s a destination. The real wow factor is that this program can be expanded to other American industries.

You mentioned more than 400,000 unique product ideas identified through AI. What kinds of products are coming out of that, and how do you decide which ones to pursue?

TyRex: We’re talking about tens of thousands of products spanning medical devices, industrial tools, consumer electronics and even emerging categories that don’t yet exist in traditional markets. Each product concept is captured and indexed using AI tools that map them to their respective NAICS codes and subsections. We’re calling this the Cosmic Inquiry Data Box℠, but we don’t stop there. We apply layered analysis to assess feasibility, materials, compatibility with additive manufacturing and market analysis. What’s truly powerful is the way we’re able to identify not just individual products, but also families of products. We’ve built an AI program that doesn’t just give us one good idea — it gives us a roadmap for the future of the entire industry.

When deciding what to pursue, we look at four major criteria: first, the uniqueness of the idea; second, alignment with additive manufacturing and AI design; third, readiness for prototyping; and finally, market potential. Our goal isn’t just to manufacture, it’s to inspire a movement from evolutionary to revolutionary manufacturing.

What sets the Cosmic Inquiry Data Box℠ apart from a traditional product database or idea repository?

TyRex: The Cosmic Inquiry Data Box℠ is more than a database — it’s an evolving intelligence framework for product innovation. Imagine a vast digital library where every entry represents a spark of potential, categorized and enhanced by AI. We’re not just collecting data; we’re curating future opportunities. Each product idea is assigned and tied to its NAICS code, so we can search by NAICS codes, market sectors or even keywords like “energy efficient” or “wearable healthcare.” The Cosmic Inquiry Data Box℠ helps us focus resources on the most promising concepts. As it grows, so does our ability to match and find new, unique products across sectors to identify gaps in the market. It’s the backbone of our Future of Manufacturing strategy.

TyRex has developed a suite of software tools designed to protect its intellectual property and product pipeline. Can you explain how this software collection works together and what that means for your innovation process?

TyRex: We’ve developed a highly specialized software collection, with more than 20 software programs and growing, that acts like an IP picket fence around our product pipeline. This collection includes tools for profiling by NAICS code as well as searching for a series of new, unique product ideas for the future. These software programs and products are connected by their nature and even have the ability to cross-connect with other software programs.

You talk about competing with low-cost-labor countries without relying on tariffs. What specifically makes this new model competitive?

TyRex: We’re calling our model the Spirit of American Manufacturing, or S.A.M., and it turns the traditional economics of manufacturing on its head. Instead of relying on low-cost offshore labor, we leverage advanced technologies — especially AI and additive manufacturing — to drive costs down and speed up production. With 3D printing, we eliminate waste, reduce part counts and bypass the need for complex assembly lines. That, alone, slashes both labor and logistics costs.

But the real breakthrough is how AI accelerates the design and decision-making timeline. We can get to market faster, with smarter designs and smaller teams. That agility means we’re not just competing with low-cost labor — we’re outperforming it. We don’t need tariffs to compete as we regain our sense of manufacturing pride. The short answer is combining AI speed with technology and a new, out-of-the-box way of thinking.

How is the rise of AI and 3D printing shaping the role of skilled labor in your manufacturing process?

TyRex: Skilled labor still matters; it’s just evolving. Instead of operating a machine manually, today’s craftsmen are calibrating 3D printers, interpreting AI data, and managing robotic workflows. This model elevates workers, not eliminates them. It creates roles that are safer, more engaging and more sustainable. It also protects domestic jobs from being outsourced. Our vision of the future doesn’t just include skilled labor — it depends on it.

You mentioned you’re calling this the “Spirit of American Manufacturing.” What does that mean to you personally, and how do you see it resonating in Austin?

TyRex: It’s about believing that manufacturing isn’t just part of our past, but a vital key to our future. For decades, we’ve seen American manufacturing offshored, devalued and disassembled. What we’re doing now is more than just bringing it back. We’re reimagining it and keeping manufacturing, from start to finished production, here in America.

The Spirit of American Manufacturing initiative is a call to action. It’s a reminder that innovation and patriotism are not mutually exclusive. We can build things here, smarter and better, while creating good-paying jobs and revitalizing communities. In Austin, we’re uniquely positioned to lead this movement. With our blend of tech, talent, education and entrepreneurial spirit, we can become the center of world manufacturing, a moniker we will wear with absolute pride.

As you lead this movement, who are you hoping will get involved — and what kind of difference can they make?

TyRex: We’re looking for more than business partners; we’re looking for believers. People who see what’s possible and are willing to roll up their sleeves and help build it. That includes engineers, entrepreneurs, educators, policymakers, investors and an army of investigators. We need people who understand that revitalizing American manufacturing is about more than profits; it’s about purpose.

This is a chance to be part of something larger than any one company. We’re creating a movement, building it one product, one prototype, one breakthrough at a time. We cannot redesign and rebuild U.S. manufacturing alone. We need everyone.