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Coach’s Corner – Q1, 2021

In this issue of the Tribune, we recognize a variety of key components that are primary to the TyRex Technology Family culture. Allow me to add the underlying texture to these various cultural identities. For example, the article “Powering the Impossible with DLP” illuminates the very cutting edge of DLi’s technical knowledge and capabilities in DLP. In that same light, ARL’s technical capability is shown in “ARL Brings Antarctica to Austin.” The TekRex case study “Fiber Optic Cassette” describes how two (2) TyRex entities working together can tackle some very complex fiber optic engineering requests!

Certainly TyRex’s partnership on business ethics with RecognizeGood underscores the various TyRex entities and associates committed to doing business the right way – even in these challenging times of a pandemic. Some have suggested that the commitment to ethical principles and practices has greatly contributed to TyRex completing its 26th year in business – covering three (3) economic recessions.


Speaking of continually building (and sometimes expanding) the business foundation, there is no greater measure of the cultural foundation of a business’ depth than the involvement from both individuals and collective leadership TEAMS in its business family and community. How creative can you be during the COVID-19 crisis? Check out RecognizeGood’s “Say Thanks, Austin” celebration, traveling all around Central Texas in an electronic billboard parade. How cool is it to watch a mobile billboard truck recording nine (9) Austin volunteer Legends? Especially after canceling the event twice due to the winter storm and the pandemic. It illustrates how you accept the challenge while keeping your mind from locking up, concentrating on an alternate path to success. Great work!


Then there is family – take a look at the anniversaries. The number of long-term TyRex Family members – is always impressive, and it so illustrates the true spirit of business family: caring and belonging. So thanks to every single one of the members of our business family, whether you are contributing one day or for an entire business career, for continually making TyRex Special by Design®.

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